ThereAreNoSunglasses

American Resistance To Empire

Lets talk about Hummingbird—(Parts 1 and 2)

goog hummingbirdLets talk about Hummingbird.

Samuel Barney

The age of Semantic Search.

The new Google Bots :

Google buys UK artificial intelligence startup Deepmind for £400m Google makes its biggest EU purchase yet with the technology that aims to make computers think like humans

Google Voice Search(also known as Search by Voice), Apple’s Siri, Window’s Cortana, all signs point to a market shift with more and more users expecting ease of use in all things. Nothing could improve our digital/physical lives more than a more intelligent AI.

Control the path to content & you control the web. Just like mobile overtaking desktop in usage we are approaching a time when voice search/query usage will overtake type/text search in the near future. The race for the first personalized intelligent AI is on.

If you have some time browse through Google’s Artificial Intelligence and Machine Learning notice a trend? Now that you have indulged my theories let’s move on…

Are panda & penguin more important updates?

Panda and Penguin both are updates to the old platform(algorithm), where as Hummingbird is a completely new platform. Don’t freak out. The new engine from Google was up and running an entire month before their announcement.

No major ranking shift(s) have been reported as of now, that is not to say there won’t be in the near future. There’s a great FAQ & Hummingbird Unleashed from Search Engine Land & Moz, if you would like to get some basic perspective on how the mainstream SEO crowd is reacting.

Making Google history…

This marks the single largest change in how Google assigns value to websites since 2001. You might be thinking what about Caffeine?! Well Caffeine was an infrastructure change not a change in the algorithm.

Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then. – searchengineland.com

Lets talk about Hummingbird. Part 2.

This is a continuation of Part 1 on Google Hummingbird.


Intelligent content insights. Quality or die.

One of the stated goals of Google’s Hummingbird platform is to better understand content. If your business needs depend heavily on online conversions, it’s time to start paying attention to user metrics. Content and the placement there of is paramount to capturing an organic audience for conversion.

User Metrics reign supreme.

Overview

  • Context
    • How comparable can your user query terms / referral anchor & content be to the destination content?
    • Exit %. Bounce Rate. Avg Time on Site / Page. This should always be at the top of your thinking.
    • Do you have a Heatmap? Don’t know about them? Check out this article from moz on analytics + heatmap.
  • Intent
    • Does your content seek to inform or simply promote. Nothing wrong with either that I know of as it relates to SEO, but this speaks to the scope of Hummingbird.
  • Value
    • How much does this content help users once they’re onpage.
    • Is your content remarkable?
    • Do your audience feel the need to start a conversation based on the scope of the content.
  • Original / Unique
    • Sourced content vs. Unique content : ratio
    • Horizontal? ( broad… ie Cars )
    • Vertical? ( specific… ie Cars > Manufacturers > Ford Motor Company > Mustang Shelby GT 500 > Engine > Performance Comparison > MPG > City vs Highway )
    • If your audience was only allowed one resource for this content, would yours be selected?

Think

“As the ancients Say wisely, have a care o’ th’ main chance,
And look before you ere you leap;
For as you sow, ye are like to reap.”
Samuel Butler Canto II, line 501.

One of the most beneficial things you can do for content is research. The more you know, the more accurately you can inform an audience. Ask questions, get to know the thought process of existing users & why they made previous conversions. Anything that can lend you insights into your target audience can go a long way. Below is a good video to hopefully explain some of our biology & how it affects behavior.

Simon Sinek: If You Don’t Understand People, You Don’t Understand Business

Before taking a stance on any one strategy it’s a good rule of thumb to find several resources on that audience before digging in.

Do

“Change almost never fails because it’s too early. It almost always fails because it’s too late.”Seth Godin.

Don’t get stuck in the conceptual & thinking phases just keep moving forward, put something on paper. Map an outline with clear goals & target conversion path, include reasoning for each. Publishing more content doesn’t always equate to more traffic / conversions, make sure it’s vertical( can be horizontal if you want but most likely you want a specific target audience ) content type.

Hummingbird strives to help with entities search as well, althought adoption is low to Schema as well. Other types of structured data standards are broadly ignored in favor of more streamlined approaches.

Conclusion

Hummingbird may not affect you now, but every inch you fall behind will add up. If Google has taught us anything post Panda+Penguin it’s that everything changes, constantly move forward or suffer the back of the line. I sincerely hope this has helped you better understand Google’s Hummingbird platform & SEO / Marketing best practices in general.

I won’t likely write Part 3 in this series until next month, as I have a few other topics SEO related I’d like to cover before then. That gives me more time to data mine for Hummingbird Insights before continuing this series as well.

 

THE EUROPEAN PARLIAMENT Demands Google Search Dictatorship Be Broken-Up

[In case anyone hasn’t noticed, or hasn’t been paying attention, Google’s infamous “secret algorithm” has been squeezing most blogs out of search results.  Even blogs which are treasure troves of information on the Imperial war on humanity, such as No Sunglasses, can no longer be found by “stumbling-upon” them in concerted searches on specific topics, using Google searches.  Prior to Google’s previous reworking of its search algorithm, called “Panda” (SEE:  Getting Squeezed-Out of Google Searches With the Panda Logarithm), which devastated the Alexa Ratings Index for this website and others like it, “therearenosunglasses” nearly always came up in most web searches pertaining to the American dictatorship.  Now, after the new algorithm rework, we are faced with Google’s next generation search barricade, called “Hummingbird” (SEE: Hummingbird Unleashed), which has flat-lined most of us.  The proof of Hummingbird censorship has been summed-up in this article from aangirfan, “TRUTH BLOGS UNDER ATTACK.”  It is impossible at this stage of the game to determine whether this can all be written-off to more of the same govt/corporate censorship of truth-tellers (a.k.a., “conspiracy theorists”), or it can be partially explained by the move to hand-held computers and the tendency to turn everything into another “APP” (SEE: Lets talk about Hummingbird—Parts 1 and 2)]

google-chains

Europe to call for ‘break up’ of Google in bid to end search monopoly

the inquirer

Drastic measures could be taken to ‘restore competition online’

Europe to call for 'break up' of Google in bid to end search monopoly

THE EUROPEAN PARLIAMENT is reportedly going to call for Google be broken up into separate companies in a vote next week, in a bid to combat the online firm’s dominance.

Google has long found itself tied up in European investigations. Currently, the firm is involved in an antitrust investigation into its Android operating system, along with the ongoing case regarding its dominance in the search engine market, which was originally set to close in the summer of this year.

Europe could take drastic measures in a bid to put an end to this ongoing case, with a leak suggesting that a motion to break up the company could be on the agenda.

A draft motion seen by The Financial Timeswhich reportedly has support from Europe’s two largest political partiessays that an “unbundling [of] search engines from other commercial services” should be considered as a potential solution to Google’s dominance.

It also calls for an end to Google’s “illegal and discriminatory treatment” and calls “to restore competition in the online marketplace.”

However, the report notes that the European parliament has no authority to force the break up of a company like Google, but that it does have the ability to influence the European Commission, who decides on new legislation.

One of the motion’s supporters, a Spanish MEP, told the website that such it is necessary to consider such a move as a long-term solution because the commission could not “ask the secret of [Google’s] algorithm.”

European Commissioner for Competition Margrethe Vestager has said she will listen to Google and its various critics before deciding how to go forward with an antitrust inquiry.

“The issues at stake in our investigations have a big potential impact on many players; they are multifaceted and complex. I will therefore need some time to decide on the next steps,” she said at a hearing in Brussels.

Google declined to comment on the report, but The Financial Times has heard that executives at the company are “furious” at the motion.

A vote on the motion is expected to take place in European Parliament next Thursday. µ

Kaspersky Labs Outs US/British Malware Attack On EU

Regin malware is the work of Western intelligence agencies, claims Kaspersky

the inquirer

Doesn’t seem to have infected any of the ‘Five Eyes’ nations

 

Symantec uncovers 'most sophisticated espionage malware tool' ever

THE REGIN TROJAN, which has been described as one of the “most sophisticated pieces of malware ever created” is the work of Western intelligence agencies, further research by security Kaspersky has claimed.

First uncovered and named by Symantec, the malware, dubbed a “top-tier espionage tool”, doesn’t seem to have infected any of the so-called ‘Five Eyes’ nations.

Since, Kaspersky Lab has revealed that 14 nations have so far been identified as being infected by Regin, including Russia, Iran and Germany, but not the UK, the US, Australia, New Zealand or Canada, as the map below shows.

Kaspersky also noted that it is odd that Fiji and Kiribati are victims of Regin.

“Fiji and Kiribati are unusual, because we rarely see such advanced malware in such remote, small countries. In particular, the victim in Kiribati is most unusual,” it said. “To put this into context, Kiribati is a small island in the Pacific with a population of around 100,000.”

The report by Kaspersky also reveals that the Regin tool has been used to access mobile networks, undoubtedly to siphon off data, which again suggests the work of US and UK spy agencies in light of other operations revealed by Edward Snowden.

When it announced its discovery, Symantec said Regin had been used in spying campaigns against a range of international targets since at least 2008.

“A backdoor-type Trojan, Regin is a complex piece of malware whose structure displays a degree of technical competence rarely seen,” said Symantec.

“Customisable with an extensive range of capabilities depending on the target, it provides its controllers with a powerful framework for mass surveillance and has been used in spying operations against government organisations, infrastructure operators, businesses, researchers and private individuals.”

Backdoor.Regin is a multi-staged threat, and each stage is hidden and encrypted with the exception of the first stage.

The first stage starts a domino chain of decryption and loading of each subsequent stage to a total of five.

Each stage provides little information on the complete package, and only by acquiring all five stages is it possible to analyse and understand the threat.

Symantec said that the development of Regin could have taken years, and the malware’s authors have gone to great lengths to cover its tracks.

“Its capabilities and the level of resources behind Regin indicate that it is one of the main cyber espionage tools used by a nation state,” the security firm added.

Regin infections have been observed in a variety of organisations between 2008 and 2011, after which it was abruptly withdrawn. A new version of the malware resurfaced in 2013.

Symantec believes that some targets may be tricked into visiting spoofed versions of well-known websites, and that the threat may be installed through a web browser or by compromising an application.

Log files on one computer showed that Regin originated from Yahoo Instant Messenger through an unconfirmed exploit.

“Regin’s developers put considerable effort into making it highly inconspicuous. Its low-key nature means it can potentially be used in espionage campaigns lasting several years,” the firm added.

Symantec said that it is very difficult to ascertain what the malware is doing, even when its presence is detected, and that analysis of the payloads was possible only after decrypting sample files.

Pedro Bustamante, director of special projects at Malwarebytes, told The INQUIRER that Regin is the cyber equivalent of a specialist covert reconnaissance team.

“The analysis shows it to be highly adaptable, changing its method of attack depending on the target,” he said.

“It also has some very advanced evasion techniques that make it suitable for spending long periods carrying out undercover surveillance.”

Sec. Def. Hagel Fired for Outlying the Liar-In-Chief About “ISIS Threat”?

Cyprus To Beirut Cessna Flight Flew In Aimless Circles Before Crash Inside Turkish Declared Zone

[Was the Chief investigator’s son killed since then, on Cyprus?]

Yiannakis Loizou, head of the Air Accident Incident Investigation Board (AAIIB) October 25, 2014

Wednesday, in connection with the murder of 22-year old British Cypriot Michael Minas Loizou., November 19, 2014

Georges Obegi. A full life, a tragic death

l 'hebdo mag

Georges Obegi

On 22 October, passenger aircraft one of the senior officials of the holding company of the group Obegi sank off the Cypriot coast, while he was heading to Beirut.

Diamond-DA42--400x300 Diamond DA42

On the tarmac of the airport in Paphos, Cyprus Georges Obegi and instructor Avgoustinos Avgoustin prepare to board the Diamond DA42 Twin registered 5B-CLI. Obegi takes flying lessons from light aircraft and to validate his patent, he must make a night flight. The aircraft took off at about 6:20 p.m.. The flight plan, a way to Beirut. The trip takes an hour and twenty minutes. But at 9000 feet above the air base of Akrotiri [RAF Akrotiri], 50 kilometers southeast of Paphos, the aircraft began to make wide circles.  Akrotiri control tower contacted the aircraft. The pilot says he meets minor problems it tries to solve. The aircraft continued its course, respecting the flight plan, until it reaches 40 nautical miles from Larnaca where air traffic controller allows the device to perform a turning point [a correction] – in the aviation jargon a significant shift point. The plane did not perform.

Cyprus Cessna down

(LARGER MAP)  [After the initial electronic or mechanical malfunction, which caused DA-42/5B-CLI to fly in circles over British RAF Akrotiri Air Base (the same base used by the British to bomb ISIS positions).  An attempted course correction was followed by a sudden drop 3000 feet, before disappearing from radar completely approx. 45 miles S-East of Limasol.—ed.]
The pilot will explain to the control tower that he had to change course, he still encountered small problems, but it goes to the end point. It is 7:02 p.m.. The controllers will explain to investigators that they then heard a loud noise coming from the camera. The control tower then initiates a signal. A second attempt to contact the aircraft. In vain. Of 9000 feet, the plane passes 6,000 feet. At 7:04 p.m., the plane disappeared from radar screens between Larnaca and Beirut, at sea. The Cyprus Civil Aviation will alert at 19:18. Limassol authorities will dispatch two coastguard patrol boats and a helicopter. Lebanese side, the Minister of the Interior, Nouhad Machnouk, upon receipt of the information, in contact with the commander of UNIFIL, Colonel Luciano Portolano, requesting assistance. Three German ships of the UN force rushed for searches.
Also note the assistance provided by the Israeli coast guard under an international agreement on assistance at sea that the Israeli government has signed. Spotted by a Greek tanker, the first debris will be picked two or three hours later. We find the lifeless body of Obegi and his Cypriot teacher the next day around 12:15. The survey will be very difficult to carry out. These small devices are not equipped with a black box, no recording of radio communications system. The investigations will not only be based on the analysis of debris, fuselage lying in the background. The Director of the Cyprus office of investigations for the safety of civil aviation, Yiannakis Loizou says that “the plane was new” and “very experienced pilot.” The first elements are in possession of the investigators consider the folder to an unexpected mechanical problem.
http://www.raf.mod.uk/rafakrotiri/, the CEO of the company Total, also killed in a plane to Moscow.

Abi Ramia Julien

The heir of a family business
Father of three children raised with his wife Dana, George Obegi is the youngest son of Bechara Obegi and grand-son of Yordan Obegi, founder of the group of the same name in 1905 in Aleppo specializing in chemicals. He was at the head of three companies of the group: the agribusiness Wadi al-Akhdar, the Unifert company, specialized in agricultural chemicals and Obegi Chemicals that manufactures industrial chemicals. Obegi was also a member of the Board of Peugeot dealer for Lebanon and Syria. Holds a degree in Economics from the University of Paris IX-Dauphine, he pursued studies in administration at the Ecole des Hautes Etudes Commerciales (HEC Paris) and an MBA from Insead (Fontainebleau) that make George Obegi a French captain of industry.

Saudi King Forbids Dialogue Between March 14 Coalition (Future Movement) and March 8 (Pro-Resistance)

[SEE:  Ground being laid for talks between Future, Hezbollah ; Saudi Arabia asks UN to blacklist Hezbollah]

Riyadh nips Hezbollah-Future Movement dialogue in the bud

alakhbar

Riyadh has ‘red-lighted’ the planned dialogue between Hezbollah and the Future Movement before it even began. The Saudi call for Hezbollah to be put on the list of terrorist organizations made at the United Nations threatens to renew tension between the two sides, following an undeclared truce in the media that did not last for more than a few days.

Hezbollah Secretary-General Sayyed Hassan Nasrallah and Future Movement leader Saad Hariri visit the tomb of his father, the late Rafik Hariri. Al-Akhbar/Archive

 

Is there a fixed Saudi, and consequently Gulf policy, vis-à-vis Lebanon? Are these countries really keen on the stability of this country, as they claim, when they hardly spare any occasion to exacerbate its divisions? These questions and others are being asked after the new Saudi escalation against Hezbollah, which is likely to aggravate the already complex situation in Lebanon and the region.

Saudi Arabia’s ambassador to the United Nations Abdallah al-Mouallimi called on the UN Security Council on Wednesday to place the Resistance Party on the list of terrorist organizations. In a special session on terrorism, Mouallimi called for punishing Hezbollah and other groups including the Abu al Fadl al Abbas Brigade, the League of the Righteous, and other “terrorist organizations fighting in Syria.”

Al-Akhbar learned that as a result of the new Saudi position, contacts will be made with Riyadh over the next few days to contain possible reactions. Well-placed sources warned against negative repercussions from the Saudi move over the ‘preliminary dialogue’ between Hezbollah and the Future Movement.

The sources expressed concern that this could put an end to the de-escalation that begun when Hezbollah Secretary General Sayyed Hassan Nasrallah, speaking during the Shia Muslim commemorations of Ashura, welcomed dialogue with the Future Movement. The sources told Al-Akhbar that the Saudi move, in addition to the sudden re-activation of the Special Tribunal for Lebanon (STL) after a long period of inactivity, by summoning political witnesses, will create tensions in the country, and are indicative of a Saudi veto on dialogue between the Future Movement and Hezbollah.

The sources asked, “How do the Saudis explain their position when barely two months have passed since their ambassador in Beirut Ali Awad Asiri celebrated his country’s National Day surrounded by deputies from Hezbollah? Why has Saudi Arabia made this call two days after the GCC summit, and as the UAE – which is influenced to a large extent by Riyadh’s position – placed a number of organizations on its terror list not including Hezbollah?”

The sources deduced that the Saudi policy is not yet ready to restore its balance in Lebanon and the region. The sources also had questions about Saudi-Israeli ‘intersection’ over trying to smear Hezbollah’s image as a resistance movement and link it to terrorism, something that Tel Aviv has sought for very long.

The sourced described Mouallimi’s speech at the UN as a ‘sound bubble’ that will have no results, recalling Nasrallah’s declaration that Hezbollah will be where it has to be in Syria. They said the Saudi UN envoy’s move “demonstrates real disappointment in the ranks of the Saudi leadership over the failure of its project in Syria, with [Saudi]… making random accusations right and left.”

The sources pointed out that the Saudi envoy, in the course of justifying his call, cited the emergence of terror groups like ISIS and others, which he linked to the “practices of the Syrian regime” and the “sectarian policies of some countries,” rather than Saudi and Gulf support for these groups. The sources added, “Saudi Arabia is among the top supporters of terrorist Takfiri groups in Syria, which makes its talk about fighting terrorism lacking in any seriousness.”

The sources then linked the Saudi position to “growing concerns in the ranks of the Saudi leadership over the nuclear negotiations with Iran, and real fear from the possibility of the parties reaching an agreement that would undermine the Saudi leadership’s hopes to step up the siege on Iran.”

The sources ruled out any practical effect of the Saudi position in light of the current balance of power in the international organization, and in light of the responses the Saudi envoy heard regarding his proposal.

Iran’s envoy at the United Nations Gholam Hossein Dehghani had responded to Mouallimi’s call by emphasizing the need to make a distinction between legitimate resistance and terrorism, and the need to support the resistance. He also criticized regional countries for failing to match their words with deeds, and said that few governments in the region have taken the threat seriously, while the rest did not control their borders, did not trop ISIS from recruiting, and did not stop the flow of financial support to these “criminal organizations.”

For his part, Syria’s ambassador to the United Nations Bashar Jaafari accused Saudi Arabia of backing terrorism in the region, denouncing the inconsistencies in its diagnosis of the roots of terrorism. He said that al-Qaeda and its ilk had all grown thanks to Saudi patronage in Afghanistan. Jaafari also said that the carnage in Syria is supported by Saudi Arabia and Qatar, citing the call by 72 Saudi clerics for people to go for “jihad” in Syria, and wondered whether the Saudi government was serious about fighting terrorism.

(Al-Akhbar)

 

Obama Stops Lying About Afghanistan–We are there Forever, To Do Anything or Kill Anyone We Want

[Many observers have been stating the obvious for years, that America would NEVER LEAVE AFGHANISTAN(SEE: Manufacturing Justification for the NATO Takeover of Central Asia–Smashing Greater Central Asia – (Part One); (Part  Two) Risking the World; (Part III) Smashing Greater Central Asia; (Part IV) Smashing Greater Central Asia).]

Obama secretly extends US combat operation in Afghanistan

Russia-Today
U.S. President Barack Obama.(AFP Photo / Ethan Miller)

U.S. President Barack Obama.(AFP Photo / Ethan Miller)

President Barack Obama has secretly signed an order that expands the United States’ direct combat role in Afghanistan throughout 2015, the New York Times reported.

Signed over the last few weeks, the secret order permits American forces to continue to battle the Taliban and other militants that pose a threat to either the Afghan government or US personnel. According to the Times, US jets, bombers, and drones will be able to aid ground troops – be they Afghan or US forces – in whatever mission they undertake.

Under the order, ground troops could join Afghan troops on missions, and airstrikes could be carried out in their support.

If true, this marks a significant expansion of America’s role in Afghanistan in 2015. Previously, President Obama said US forces would not be involved in combat operations once the new year begins. He did say troops would continue training Afghan forces and track down remaining Al-Qaeda members.

Obama signed the secret order after tense debates within the administration. The military reportedly argued that it would allow the US to keep the pressure on the Taliban and other groups should details emerge that they are planning to attack American troops. Civilian aides, meanwhile, said the role of combat troops should be limited to counter-terror missions against Al-Qaeda.

The Times said an administration official painted the secret order’s authorization as a win for the military, but another said the US would not carry out “offensive missions” against the Taliban in 2015.

“We will no longer target belligerents solely because they are members of the Taliban,” the official said. “To the extent that Taliban members directly threaten the United States and coalition forces in Afghanistan or provide direct support to Al Qaeda, however, we will take appropriate measures to keep Americans safe.”

The change in direction came as the administration faces pointed criticism from those who say the US withdrew from Iraq too quickly, allowing the so-called Islamic State to make rapid gains in a country whose military proved to be easily intimidated and defeated.

Meanwhile, new Afghan President Ashraf Ghani has a much softer position on the US presence in his country compared to his predecessor Hamid Karzai. Ghani reportedly asked the US to keep battling the Taliban into 2015. He also removed restrictions against US airstrikes and joint raids that were implemented by Karzai.

It appears that the number of troops that will be operating in Afghanistan next year will remain unchanged from previous plans. There will be 9,800 soldiers left throughout next year, and that number will be cut in half by the end of the year.

By the end of 2016, the remaining troops are scheduled to leave Afghanistan, ending the US military presence in the country.

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