ThereAreNoSunglasses

American Resistance To Empire

Lets talk about Hummingbird—(Parts 1 and 2)

goog hummingbirdLets talk about Hummingbird.

Samuel Barney

The age of Semantic Search.

The new Google Bots :

Google buys UK artificial intelligence startup Deepmind for £400m Google makes its biggest EU purchase yet with the technology that aims to make computers think like humans

Google Voice Search(also known as Search by Voice), Apple’s Siri, Window’s Cortana, all signs point to a market shift with more and more users expecting ease of use in all things. Nothing could improve our digital/physical lives more than a more intelligent AI.

Control the path to content & you control the web. Just like mobile overtaking desktop in usage we are approaching a time when voice search/query usage will overtake type/text search in the near future. The race for the first personalized intelligent AI is on.

If you have some time browse through Google’s Artificial Intelligence and Machine Learning notice a trend? Now that you have indulged my theories let’s move on…

Are panda & penguin more important updates?

Panda and Penguin both are updates to the old platform(algorithm), where as Hummingbird is a completely new platform. Don’t freak out. The new engine from Google was up and running an entire month before their announcement.

No major ranking shift(s) have been reported as of now, that is not to say there won’t be in the near future. There’s a great FAQ & Hummingbird Unleashed from Search Engine Land & Moz, if you would like to get some basic perspective on how the mainstream SEO crowd is reacting.

Making Google history…

This marks the single largest change in how Google assigns value to websites since 2001. You might be thinking what about Caffeine?! Well Caffeine was an infrastructure change not a change in the algorithm.

Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then. – searchengineland.com

Lets talk about Hummingbird. Part 2.

This is a continuation of Part 1 on Google Hummingbird.


Intelligent content insights. Quality or die.

One of the stated goals of Google’s Hummingbird platform is to better understand content. If your business needs depend heavily on online conversions, it’s time to start paying attention to user metrics. Content and the placement there of is paramount to capturing an organic audience for conversion.

User Metrics reign supreme.

Overview

  • Context
    • How comparable can your user query terms / referral anchor & content be to the destination content?
    • Exit %. Bounce Rate. Avg Time on Site / Page. This should always be at the top of your thinking.
    • Do you have a Heatmap? Don’t know about them? Check out this article from moz on analytics + heatmap.
  • Intent
    • Does your content seek to inform or simply promote. Nothing wrong with either that I know of as it relates to SEO, but this speaks to the scope of Hummingbird.
  • Value
    • How much does this content help users once they’re onpage.
    • Is your content remarkable?
    • Do your audience feel the need to start a conversation based on the scope of the content.
  • Original / Unique
    • Sourced content vs. Unique content : ratio
    • Horizontal? ( broad… ie Cars )
    • Vertical? ( specific… ie Cars > Manufacturers > Ford Motor Company > Mustang Shelby GT 500 > Engine > Performance Comparison > MPG > City vs Highway )
    • If your audience was only allowed one resource for this content, would yours be selected?

Think

“As the ancients Say wisely, have a care o’ th’ main chance,
And look before you ere you leap;
For as you sow, ye are like to reap.”
Samuel Butler Canto II, line 501.

One of the most beneficial things you can do for content is research. The more you know, the more accurately you can inform an audience. Ask questions, get to know the thought process of existing users & why they made previous conversions. Anything that can lend you insights into your target audience can go a long way. Below is a good video to hopefully explain some of our biology & how it affects behavior.

Simon Sinek: If You Don’t Understand People, You Don’t Understand Business

Before taking a stance on any one strategy it’s a good rule of thumb to find several resources on that audience before digging in.

Do

“Change almost never fails because it’s too early. It almost always fails because it’s too late.”Seth Godin.

Don’t get stuck in the conceptual & thinking phases just keep moving forward, put something on paper. Map an outline with clear goals & target conversion path, include reasoning for each. Publishing more content doesn’t always equate to more traffic / conversions, make sure it’s vertical( can be horizontal if you want but most likely you want a specific target audience ) content type.

Hummingbird strives to help with entities search as well, althought adoption is low to Schema as well. Other types of structured data standards are broadly ignored in favor of more streamlined approaches.

Conclusion

Hummingbird may not affect you now, but every inch you fall behind will add up. If Google has taught us anything post Panda+Penguin it’s that everything changes, constantly move forward or suffer the back of the line. I sincerely hope this has helped you better understand Google’s Hummingbird platform & SEO / Marketing best practices in general.

I won’t likely write Part 3 in this series until next month, as I have a few other topics SEO related I’d like to cover before then. That gives me more time to data mine for Hummingbird Insights before continuing this series as well.

 

THE EUROPEAN PARLIAMENT Demands Google Search Dictatorship Be Broken-Up

[In case anyone hasn’t noticed, or hasn’t been paying attention, Google’s infamous “secret algorithm” has been squeezing most blogs out of search results.  Even blogs which are treasure troves of information on the Imperial war on humanity, such as No Sunglasses, can no longer be found by “stumbling-upon” them in concerted searches on specific topics, using Google searches.  Prior to Google’s previous reworking of its search algorithm, called “Panda” (SEE:  Getting Squeezed-Out of Google Searches With the Panda Algorithm), which devastated the Alexa Ratings Index for this website and others like it, “therearenosunglasses” nearly always came up in most web searches pertaining to the American dictatorship.  Now, after the new algorithm rework, we are faced with Google’s next generation search barricade, called “Hummingbird” (SEE: Hummingbird Unleashed), which has flat-lined most of us.  The proof of Hummingbird censorship has been summed-up in this article from aangirfan, “TRUTH BLOGS UNDER ATTACK.”  It is impossible at this stage of the game to determine whether this can all be written-off to more of the same govt/corporate censorship of truth-tellers (a.k.a., “conspiracy theorists”), or it can be partially explained by the move to hand-held computers and the tendency to turn everything into another “APP” (SEE: Lets talk about Hummingbird—Parts 1 and 2)]

google-chains

Europe to call for ‘break up’ of Google in bid to end search monopoly

the inquirer

Drastic measures could be taken to ‘restore competition online’

Europe to call for 'break up' of Google in bid to end search monopoly

THE EUROPEAN PARLIAMENT is reportedly going to call for Google be broken up into separate companies in a vote next week, in a bid to combat the online firm’s dominance.

Google has long found itself tied up in European investigations. Currently, the firm is involved in an antitrust investigation into its Android operating system, along with the ongoing case regarding its dominance in the search engine market, which was originally set to close in the summer of this year.

Europe could take drastic measures in a bid to put an end to this ongoing case, with a leak suggesting that a motion to break up the company could be on the agenda.

A draft motion seen by The Financial Timeswhich reportedly has support from Europe’s two largest political partiessays that an “unbundling [of] search engines from other commercial services” should be considered as a potential solution to Google’s dominance.

It also calls for an end to Google’s “illegal and discriminatory treatment” and calls “to restore competition in the online marketplace.”

However, the report notes that the European parliament has no authority to force the break up of a company like Google, but that it does have the ability to influence the European Commission, who decides on new legislation.

One of the motion’s supporters, a Spanish MEP, told the website that such it is necessary to consider such a move as a long-term solution because the commission could not “ask the secret of [Google’s] algorithm.”

European Commissioner for Competition Margrethe Vestager has said she will listen to Google and its various critics before deciding how to go forward with an antitrust inquiry.

“The issues at stake in our investigations have a big potential impact on many players; they are multifaceted and complex. I will therefore need some time to decide on the next steps,” she said at a hearing in Brussels.

Google declined to comment on the report, but The Financial Times has heard that executives at the company are “furious” at the motion.

A vote on the motion is expected to take place in European Parliament next Thursday. µ

Kaspersky Labs Outs US/British Malware Attack On EU

Regin malware is the work of Western intelligence agencies, claims Kaspersky

the inquirer

Doesn’t seem to have infected any of the ‘Five Eyes’ nations

 

Symantec uncovers 'most sophisticated espionage malware tool' ever

THE REGIN TROJAN, which has been described as one of the “most sophisticated pieces of malware ever created” is the work of Western intelligence agencies, further research by security Kaspersky has claimed.

First uncovered and named by Symantec, the malware, dubbed a “top-tier espionage tool”, doesn’t seem to have infected any of the so-called ‘Five Eyes’ nations.

Since, Kaspersky Lab has revealed that 14 nations have so far been identified as being infected by Regin, including Russia, Iran and Germany, but not the UK, the US, Australia, New Zealand or Canada, as the map below shows.

Kaspersky also noted that it is odd that Fiji and Kiribati are victims of Regin.

“Fiji and Kiribati are unusual, because we rarely see such advanced malware in such remote, small countries. In particular, the victim in Kiribati is most unusual,” it said. “To put this into context, Kiribati is a small island in the Pacific with a population of around 100,000.”

The report by Kaspersky also reveals that the Regin tool has been used to access mobile networks, undoubtedly to siphon off data, which again suggests the work of US and UK spy agencies in light of other operations revealed by Edward Snowden.

When it announced its discovery, Symantec said Regin had been used in spying campaigns against a range of international targets since at least 2008.

“A backdoor-type Trojan, Regin is a complex piece of malware whose structure displays a degree of technical competence rarely seen,” said Symantec.

“Customisable with an extensive range of capabilities depending on the target, it provides its controllers with a powerful framework for mass surveillance and has been used in spying operations against government organisations, infrastructure operators, businesses, researchers and private individuals.”

Backdoor.Regin is a multi-staged threat, and each stage is hidden and encrypted with the exception of the first stage.

The first stage starts a domino chain of decryption and loading of each subsequent stage to a total of five.

Each stage provides little information on the complete package, and only by acquiring all five stages is it possible to analyse and understand the threat.

Symantec said that the development of Regin could have taken years, and the malware’s authors have gone to great lengths to cover its tracks.

“Its capabilities and the level of resources behind Regin indicate that it is one of the main cyber espionage tools used by a nation state,” the security firm added.

Regin infections have been observed in a variety of organisations between 2008 and 2011, after which it was abruptly withdrawn. A new version of the malware resurfaced in 2013.

Symantec believes that some targets may be tricked into visiting spoofed versions of well-known websites, and that the threat may be installed through a web browser or by compromising an application.

Log files on one computer showed that Regin originated from Yahoo Instant Messenger through an unconfirmed exploit.

“Regin’s developers put considerable effort into making it highly inconspicuous. Its low-key nature means it can potentially be used in espionage campaigns lasting several years,” the firm added.

Symantec said that it is very difficult to ascertain what the malware is doing, even when its presence is detected, and that analysis of the payloads was possible only after decrypting sample files.

Pedro Bustamante, director of special projects at Malwarebytes, told The INQUIRER that Regin is the cyber equivalent of a specialist covert reconnaissance team.

“The analysis shows it to be highly adaptable, changing its method of attack depending on the target,” he said.

“It also has some very advanced evasion techniques that make it suitable for spending long periods carrying out undercover surveillance.”

Sec. Def. Hagel Fired for Outlying the Liar-In-Chief About “ISIS Threat”?

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